Database Marketing Foundations PDF Download

Database Marketing Foundations PDF
Size: 44.19 MB
Format: PDF, Mobi
Category :
Languages : en
Pages :
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Learn about database marketing?including how to implement methods and tools, how to build a strategy, and how to be legally compliant when working with data in marketing campaigns.

Optimal Database Marketing PDF Download

Optimal Database Marketing PDF
Author: Ronald G Drozdenko
Publisher: SAGE
Size: 74.28 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 398
View: 245

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This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.

Foundations Of Marketing Communications PDF Download

Foundations of Marketing Communications PDF
Author: Patrick de Pelsmacker
Publisher: Pearson Education
Size: 17.87 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 328
View: 7553

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Looking at critical communication issues in a marketing context, this text covers a wide range of topics, including budgets, advertising, media planning and public relations.

Advanced Database Marketing PDF Download

Advanced Database Marketing PDF
Author: Koen W. De Bock
Publisher: Routledge
Size: 44.40 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 352
View: 5585

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While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.

Internet Marketing Integrating Online And Offline Strategies PDF Download

Internet Marketing  Integrating Online and Offline Strategies PDF
Author: Mary Lou Roberts
Publisher: Cengage Learning
Size: 13.48 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 512
View: 3713

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INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Foundations And Advances In Data Mining PDF Download

Foundations and Advances in Data Mining PDF
Author: Wesley Chu
Publisher: Springer Science & Business Media
Size: 38.97 MB
Format: PDF, Mobi
Category : Computers
Languages : en
Pages : 342
View: 7756

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With the growing use of information technology and the recent advances in web systems, the amount of data available to users has increased exponentially. Thus, there is a critical need to understand the content of the data. As a result, data-mining has become a popular research topic in recent years for the treatment of the "data rich and information poor" syndrome. In this carefully edited volume a theoretical foundation as well as important new directions for data-mining research are presented. It brings together a set of well respected data mining theoreticians and researchers with practical data mining experiences. The presented theories will give data mining practitioners a scientific perspective in data mining and thus provide more insight into their problems, and the provided new data mining topics can be expected to stimulate further research in these important directions.

Foundations Of Information Systems PDF Download

Foundations of Information Systems PDF
Author: Vladimir Zwass
Publisher: WCB/McGraw-Hill
Size: 76.44 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 695
View: 5778

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The text is written for the Management Information Systems course taught either at undergraduate level in the Junior year, or at MBA-level. Many students will NOT be MIS majors, but need to know what IS can do for them as managers. Vladimir Zwass is a distinguished and respected author in the MIS field.

The New Direct Marketing How To Implement A Profit Driven Database Marketing Strategy PDF Download

The New Direct Marketing  How to Implement A Profit Driven Database Marketing Strategy PDF
Author: David Shepard Associates
Publisher: McGraw Hill Professional
Size: 31.42 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 736
View: 1884

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Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more

Data Warehousing And Business Intelligence For E Commerce PDF Download

Data Warehousing And Business Intelligence For e Commerce PDF
Author: Alan R. Simon
Publisher: Elsevier
Size: 48.97 MB
Format: PDF
Category : Computers
Languages : en
Pages : 320
View: 2878

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You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures. * Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce. * Presents information that is written for both consultants and practitioners in companies of all sizes. * Emphasizes the special needs and opportunities of traditional brick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces. * Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy. * Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input. * Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies. * Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.