Tourism Destination Marketing And Management

Tourism Destination Marketing and Management PDF
Author: Youcheng Wang
Publisher: CABI
ISBN: 9781845937003
Size: 46.27 MB
Format: PDF, Mobi
Category : Electronic books
Languages : en
Pages : 370

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Tourism Destination Marketing And Management

by Youcheng Wang, Tourism Destination Marketing And Management Books available in PDF, EPUB, Mobi Format. Download Tourism Destination Marketing And Management books, This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.



Destination Marketing

Destination Marketing PDF
Author: Steven Pike
Publisher: Routledge
ISBN: 1136002650
Size: 28.34 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : un
Pages : 424

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Destination Marketing

by Steven Pike, Destination Marketing Books available in PDF, EPUB, Mobi Format. Download Destination Marketing books, The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.



Destination Marketing

Destination Marketing PDF
Author: Steven Pike
Publisher: Routledge
ISBN: 1317430921
Size: 23.46 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 344

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Destination Marketing

by Steven Pike, Destination Marketing Books available in PDF, EPUB, Mobi Format. Download Destination Marketing books, Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.



Destination Marketing

Destination Marketing PDF
Author: Steven Pike
Publisher: Routledge
ISBN: 1000200930
Size: 47.67 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : un
Pages : 324

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Destination Marketing

by Steven Pike, Destination Marketing Books available in PDF, EPUB, Mobi Format. Download Destination Marketing books, Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.



Destination Marketing And Management

Destination Marketing and Management PDF
Author: Youcheng Wang
Publisher: CABI
ISBN: 1845937627
Size: 49.11 MB
Format: PDF, Docs
Category : Business & Economics
Languages : un
Pages : 370

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Destination Marketing And Management

by Youcheng Wang, Destination Marketing And Management Books available in PDF, EPUB, Mobi Format. Download Destination Marketing And Management books, This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.



Advances In Tourism Destination Marketing

Advances in Tourism Destination Marketing PDF
Author: Metin Kozak
Publisher: Routledge
ISBN: 1135218900
Size: 32.23 MB
Format: PDF, Docs
Category : Business & Economics
Languages : un
Pages : 266

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Advances In Tourism Destination Marketing

by Metin Kozak, Advances In Tourism Destination Marketing Books available in PDF, EPUB, Mobi Format. Download Advances In Tourism Destination Marketing books, This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.



Destination Marketing

Destination Marketing PDF
Author: Metin Kozak
Publisher: Routledge
ISBN: 1317517806
Size: 16.80 MB
Format: PDF, ePub
Category : Business & Economics
Languages : un
Pages : 192

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Destination Marketing

by Metin Kozak, Destination Marketing Books available in PDF, EPUB, Mobi Format. Download Destination Marketing books, This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.



Marketing And Managing Tourism Destinations

Marketing and Managing Tourism Destinations PDF
Author: Alastair M. Morrison
Publisher: Routledge
ISBN: 1136176667
Size: 25.75 MB
Format: PDF, ePub
Category : Travel
Languages : un
Pages : 598

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Marketing And Managing Tourism Destinations

by Alastair M. Morrison, Marketing And Managing Tourism Destinations Books available in PDF, EPUB, Mobi Format. Download Marketing And Managing Tourism Destinations books, Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.



The Routledge Handbook Of Destination Marketing

The Routledge Handbook of Destination Marketing PDF
Author: Dogan Gursoy
Publisher: Routledge
ISBN: 1351588273
Size: 74.25 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : un
Pages : 534

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The Routledge Handbook Of Destination Marketing

by Dogan Gursoy, The Routledge Handbook Of Destination Marketing Books available in PDF, EPUB, Mobi Format. Download The Routledge Handbook Of Destination Marketing books, This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.