Innovation And Marketing In The Pharmaceutical Industry PDF Download

Innovation and Marketing in the Pharmaceutical Industry PDF
Author: Min Ding
Publisher: Springer Science & Business Media
Size: 55.57 MB
Format: PDF, Kindle
Category : Medical
Languages : en
Pages : 768
View: 5278

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The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

The Pharmaceutical Industry In India And Hungary PDF Download

The Pharmaceutical Industry in India and Hungary PDF
Author: Shekhar Chaudhuri
Publisher: World Bank Publications
Size: 73.66 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 46
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World Bank Technical Paper No. 376. Roads are agents of change and can be responsible for both benefits and damage to the existing balance between people and their environment. This handbook examines specific road projects ranging from minor rehabilitation and maintenance activities on existing roads to major works on new alignments. It provides a description of practical methods for designing and executing effective environmental assessments that are useful to those who are involved in various aspects of road projects, from planning to construction to maintenance.

Innovation In The Pharmaceutical Industry PDF Download

Innovation in the Pharmaceutical Industry PDF
Author: Takuji Hara
Publisher: Edward Elgar Publishing
Size: 46.40 MB
Format: PDF, ePub
Category : Medical
Languages : en
Pages : 271
View: 5331

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"Addressing a number of practical implications for the promotion of the pharmaceutical industry, this book will be of enormous interest to students, researchers and academics specializing in science and technology studies, and the management of technology and innovation. Practitioners, managers, and policy planners within the pharmaceutical industry will also deem this book invaluable."--BOOK JACKET.

Competitive Strategies In The Pharmaceutical Industry PDF Download

Competitive Strategies in the Pharmaceutical Industry PDF
Author: Robert B. Helms
Publisher: A E I Press
Size: 29.72 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 376
View: 2370

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The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most products - even though new technologies have increased both the cost and the medical attractiveness of those products. Managers of government and private health care programs are looking for new ways to reduce the cost of drug benefits, while company R&D managers are seeking ways to speed the regulatory process and develop new markets to cover the increasing cost of research. This volume examines various aspects of the continuing policy dispute and offers several views on the future of the pharmaceutical industry.

Competition Innovation And Competitiveness In Developing Countries PDF Download

Competition  Innovation and Competitiveness in Developing Countries PDF
Author: Lynn Krieger Mytelka
Publisher: OECD Publishing
Size: 26.65 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 215
View: 1372

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Annotation In developing countries and emerging economies, traditional industrial practices can be linked to policy changes which foster innovation, but can equally result in stagnation if the policy/practice mix is wrong. These case studies -- from Brazil, Chinese Taipei, India and Korea -- demonstrate that where industrial habits tend to reduce competitiveness, policies can make a difference. The book opens a fresh debate on the industrial policies developing countries need to adopt to compete and grow in a globalized economic environment.

The Biologist S Imagination PDF Download

The Biologist s Imagination PDF
Author: William Hoffman
Publisher: Oxford University Press
Size: 24.98 MB
Format: PDF, ePub, Docs
Category : Science
Languages : en
Pages : 296
View: 4756

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Scholars and policymakers alike agree that innovation in the biosciences is key to future growth. The field continues to shift and expand, and it is certainly changing the way people live their lives in a variety of ways. With a large share of federal research dollars devoted to the biosciences, the field is just beginning to live up to its billing as a source of innovation, economic productivity and growth. Vast untapped potential to imagine and innovate exists in the biosciences given new tools now widely available. In The Biologist's Imagination, William Hoffman and Leo Furcht examine the history of innovation in the biosciences, tracing technological innovation from the late eighteenth century to the present and placing special emphasis on how and where technology evolves. Place is often key to innovation, from the early industrial age to the rise of the biotechnology industry in the second half of the twentieth century. The book uses the distinct history of bioinnovation to discuss current trends as they relate to medicine, agriculture, energy, industry, ecosystems, and climate. Fast-moving research fields like genomics, synthetic biology, stem cell research, neuroscience, bioautomation and bioprinting are accelerating these trends. Hoffman and Furcht argue that our system of bioscience innovation is itself in need of innovation. It needs to adapt to the massive changes brought about by converging technologies and the globalization of higher education, workforce skills, and entrepreneurship. The Biologist's Imagination is both a review of past models for bioscience innovation and a forward-looking, original argument for what future models should take into account.

Bioterrorism Countermeasure Development PDF Download

Bioterrorism Countermeasure Development PDF
Author: Wendy H. Schacht
Publisher: DIANE Publishing
Size: 56.38 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 21
View: 3152

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Congressional interest in the development of bioterrorism countermeasures remains strong, even after passage of legislation establishing Project BioShield. During the 109th Congress, several bills were introduced (although not enacted) that would have generated additional incentives for the creation of new technologies to counteract potential biological threats. These bills proposed reforms to current policies and practices associated with intellectual property, particularly patents, and the marketing of pharmaceuticals and related products. Contents of this report, updated Nov. 27, 2006: (1) Intro.; (2) Patents and Innovation; (3) Role of Patents in Pharmaceutical/Biomedical R&D; (4) Legislative Developments; (5) Proposals for Change.

Collaborative Innovation In Drug Discovery PDF Download

Collaborative Innovation in Drug Discovery PDF
Author: Rathnam Chaguturu
Publisher: John Wiley & Sons
Size: 31.33 MB
Format: PDF, Docs
Category : Medical
Languages : en
Pages : 752
View: 3025

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Can academia save the pharmaceutical industry? The pharmaceutical industry is at a crossroads. The urgent needfor novel therapies cannot stem the skyrocketing costs andplummeting productivity plaguing R&D, and many key products arefacing patent expiration. Dr. Rathnam Chaguturu presents a case forcollaboration between the pharmaceutical industry and academia thatcould reverse the industry's decline. CollaborativeInnovation in Drug Discovery: Strategies for Public and PrivatePartnerships provides insight into the potential synergyof basing R&D in academia while leaving drug companies to turnhits into marketable products. As Founder and CEO ofiDDPartners, focused on pharmaceutical innovation, Foundingpresident of the International Chemical Biology Society, and SeniorDirector-Discovery Sciences, SRI International, Dr. Chaguturu hasassembled a panel of experts from around the world to weigh in onissues that affect the two driving forces in medicaladvancement. Gain global perspectives on the benefits and potential issuessurrounding collaborative innovation Discover how industries can come together to prevent another"Pharma Cliff" Learn how nonprofits are becoming the driving force behindinnovation Read case studies of specific academia-pharma partnerships forreal-life examples of successful collaboration Explore government initiatives that help foster cooperationbetween industry and academia Dr. Chaguturu’s thirty-five years of experience inacademia and industry, managing new lead discovery projects andforging collaborative partnerships with academia, diseasefoundations, nonprofits, and government agencies lend him aninformative perspective into the issues facing pharmaceuticalprogress. In Collaborative Innovation in Drug Discovery:Strategies for Public and Private Partnerships, he and hisexpert team provide insight into the various nuances of thedebate.