Perspectives On Promotion And Database Marketing PDF Download

Perspectives on Promotion and Database Marketing PDF
Author: Robert C. Blattberg
Publisher: World Scientific
Size: 78.73 MB
Format: PDF, Docs
Category : Blattberg, Robert C., 1942-
Languages : en
Pages : 332
View: 5813

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Quantitative marketing as a discipline started around the mid 60''s and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled ''Early Bob'', traces research which he completed during the first decade after he joined University of Chicago. The second part is titled ''Statistical Bob''. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled ''Promotional Bob'', and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled ''Big Bob'', describes Robert''s contribution to and impact on marketing practice. The fifth part is titled ''Direct Bob'', and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value.The sixth and final part titled ''Micro-Macro Bob'', is not genre or area specific as much as an illustration of Robert''s overall research interests in marketing-mix modeling.

New Perspectives On Information Systems Development PDF Download

New Perspectives on Information Systems Development PDF
Author: Hari Harindranath
Publisher: Springer Science & Business Media
Size: 13.84 MB
Format: PDF, ePub, Docs
Category : Computers
Languages : en
Pages : 695
View: 4173

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This book is a result of the Tenth International Conference on Information Systems Development (ISD2001) held at Royal Holloway, University of London, United Kingdom, during September 5-7, 2001. ISD 2001 carries on the fine tradition established by the first Polish-Scandinavian Seminar on Current Trends in Information Systems Development Methodologies, held in Gdansk, Poland in 1988. Through the years, this seminar evolved into an International Conference on Information Systems Development. The Conference gives participants an opportunity to express ideas on the current state of the art in information systems development, and to discuss and exchange views on new methods, tools, applications as well as theory. In all, 55 papers were presented at ISD2001 organised into twelve tracks covering the following themes: Systems Analysis and Development, Modelling, Methodology, Database Systems, Collaborative Systems, Theory, Knowledge Management, Project Management, IS Education, Management issues, E-Commerce. and Technical Issues. We would like to thank all the contributing authors for making this book possible and for their participation in ISD200 1. We are grateful to our panel of paper reviewers for their help and support. We would also like to express our sincere thanks to Ceri Bowyer and Steve Brown for their unfailing support with organising ISD2001.

Does Marketing Need Reform Fresh Perspectives On The Future PDF Download

Does Marketing Need Reform   Fresh Perspectives on the Future PDF
Author: Jagdish N Sheth
Publisher: Routledge
Size: 49.27 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 360
View: 6537

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Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

New Perspectives On Rural Marketing PDF Download

New Perspectives on Rural Marketing PDF
Author: Ramkishen Y.
Publisher:
Size: 49.36 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 245
View: 3317

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This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.

International Perspectives On Trade Promotion And Assistance PDF Download

International Perspectives on Trade Promotion and Assistance PDF
Author: S. Tamer Cavusgil
Publisher: Greenwood Publishing Group
Size: 44.69 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 245
View: 5379

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A collection of papers presented at the International Symposium on Trade Promotion and Assistance, this volume presents a comprehensive treatment of the role of the private sector in trade promotion and reviews trade promotion activities at the international, state, and local levels.

Optimal Database Marketing PDF Download

Optimal Database Marketing PDF
Author: Ronald G Drozdenko
Publisher: SAGE
Size: 38.47 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 398
View: 7287

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This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.

E Marketing Concepts Methodologies Tools And Applications PDF Download

E Marketing  Concepts  Methodologies  Tools  and Applications PDF
Author: Management Association, Information Resources
Publisher: IGI Global
Size: 58.79 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 1485
View: 4278

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The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

New Perspectives On Microsoft Office Frontpage 2003 PDF Download

New Perspectives on Microsoft Office FrontPage 2003 PDF
Author: Jessica Evans
Publisher: Course Technology Ptr
Size: 22.70 MB
Format: PDF
Category : Computers
Languages : en
Pages : 640
View: 6193

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This book offers a case-based, problem-solving approach to Microsoft FrontPage 2003 and now includes a free, tear-off FrontPage 2003 CourseCard reference tool on the back cover! Students will learn how to create and enhance Web pages with links, graphics, tables, frames, and form applications using FrontPage.

Database Marketing PDF Download

Database Marketing PDF
Author: Robert C. Blattberg
Publisher: Springer Science & Business Media
Size: 22.65 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 872
View: 152

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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)