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The Anatomy Of Buzz Revisited by Emanuel Rosen

The Anatomy Of Buzz Revisited
Author: Emanuel Rosen
Publisher: Currency
ISBN: 0385528337
Size: 56.91 MB
Format: PDF, Docs
Category: Business & Economics

Book Description
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.


The Anatomy Of Buzz Revisited

The Anatomy Of Buzz Revisited
Author: Emanuel Rosen
Publisher: Currency
ISBN: 0385528337
Format: PDF, Kindle
Release: 2009-02-24
Language: en
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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy ...


Auf Der Serviette Erkl Rt Arbeitsbuch

The Anatomy Of Buzz Revisited
Author: Dan Roam
Publisher:
ISBN: 9783868812022
Format: PDF, Docs
Release: 2010
Language: de
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M Lltheorie

The Anatomy Of Buzz Revisited
Author: Michael Thompson
Publisher: transcript Verlag
ISBN: 3732852245
Format: PDF, ePub, Mobi
Release: 2021-04-30
Language: de
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Dies stellt Thompson zusammen mit Co-Autor M. Bruce Beck in einem unbequemen Nachwort unter Beweis, in dem die Autoren unser Verhältnis zum Wasser analysieren.


Der Beste Networker Der Welt

The Anatomy Of Buzz Revisited
Author: John Milton Fogg
Publisher:
ISBN: 9783902114006
Format: PDF
Release: 2008
Language: en
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Implementing Word Of Mouth Marketing

The Anatomy Of Buzz Revisited
Author: Idil M. Cakim
Publisher: John Wiley & Sons
ISBN: 9780470573082
Format: PDF, ePub
Release: 2009-12-15
Language: en
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Praise for Implementing Word of Mouth Marketing "Packed with solid and practical advice, this book presents a systematic approach to stimulating online word-of-mouth. It's insightful, readable, and, most important, useful!


Professionelles Guerilla Marketing

The Anatomy Of Buzz Revisited
Author: Katharina Hutter
Publisher: Springer-Verlag
ISBN: 365802268X
Format: PDF, ePub, Docs
Release: 2014-01-29
Language: de
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Prof. Dr. Stefan Hoffmann ist Professor für Marketing an der Christian-Albrechts-Universität zu Kiel.


Guerilla Marketing Des 21 Jahrhunderts

The Anatomy Of Buzz Revisited
Author: Jay Conrad Levinson
Publisher: Campus Verlag
ISBN: 3593508532
Format: PDF, Mobi
Release: 2011-08-08
Language: de
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Der Marketing-Experte Jay C. Levinson präsentiert in diesem Standardwerk sein revolutionäres Konzept: kreative Ideen und Aktionen, die mit kleinem Mitteleinsatz große Wirkungen erzeugen.


Buzz

The Anatomy Of Buzz Revisited
Author: Emanuel Rosen
Publisher: Profile Books
ISBN: 1847651569
Format: PDF, Docs
Release: 2010-10-01
Language: en
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We finally settled on The Anatomy of Buzz Revisited. In the UK, where fewer people are aware of the first edition, we decided to simply call it Buzz. Everett Rogers is no longer here to tell me what he thinks about the new title.


Das Philosophie Buch

The Anatomy Of Buzz Revisited
Author:
Publisher:
ISBN: 9783831019694
Format: PDF, ePub, Mobi
Release: 2011
Language: en
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Viral Marketing In Social Media Planung Seeding Und Steuerung

The Anatomy Of Buzz Revisited
Author: Ralf Brüser
Publisher: disserta Verlag
ISBN: 3954253100
Format: PDF, Mobi
Release: 2014-02
Language: de
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... The Anatomy of Buzz Revisited – Real-life Lessons in Word-of-Mouth Marketing, 1. Auflage, New York. ROSENKRANZ, G. (2009): The Creativeness and Effectiveness of Online Interactive Rich Media Advertising, in: Journal of Interactive ...