International Tourism

International Tourism PDF
Author: Yvette Reisinger
Publisher: Elsevier
ISBN: 0750678976
Size: 46.78 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 429

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International Tourism

by Yvette Reisinger, International Tourism Books available in PDF, EPUB, Mobi Format. Download International Tourism books, This book provides comprehensive coverage of cross-cultural issues and behavior in tourism, and illustrates how international cultural differences influence travel decision-making --publisher's description.



Luxus Als Distinktionsstrategie

Luxus als Distinktionsstrategie PDF
Author: Dominik Pietzcker
Publisher: Springer-Verlag
ISBN: 3658215690
Size: 36.45 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : de
Pages : 346

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Luxus Als Distinktionsstrategie

by Dominik Pietzcker, Luxus Als Distinktionsstrategie Books available in PDF, EPUB, Mobi Format. Download Luxus Als Distinktionsstrategie books, Dieses Buch beleuchtet den schillernden Begriff „Luxus“ und seine verschiedenen Ausprägungen in der Modebranche aus unterschiedlichen Blickwinkeln. In 27 Beiträgen verknüpft es wissenschaftliche Analysen mit einem Überblick zu aktuellen Trends auf dem Luxusgütermarkt und den konkreten Anwendungen der Markenkommunikation im Luxussegment. Zunächst untersuchen die Autoren die Geschichte des Begriffs und die Bedeutung des Luxus in Kunst, Medien und Gesellschaft. Grundlage hierfür ist die historische Tradition des Luxusbegriffs, die bis in die Antike zurückreicht. Im zweiten Teil nehmen Vertreter der Medien-, Consulting- und Luxusbranche aus Europa und Asien in Interviews ausführlich Stellung zur Bedeutung von Luxus und Lebensstil für Konsumenten. Neben der Vermarktung von Luxusprodukten über Labels, Blogs, Online-Shops oder Premium-Kaufhäuser heben sie dabei aber auch ihre Bedeutung als Vermögensanlage heraus. So entsteht ein differenziertes Bild der aktuellen Trends auf dem Markt für Luxusgüter. Praktische Aspekte der Luxuskommunikation in Beratung, Strategie und operativer Anwendung stehen im Mittelpunkt des dritten Teils des Werkes. Der vierte und letzte Teil beschäftigt sich mit dem Phänomen der Digitalisierung und der Frage, wie diese für die Luxusmarkeninszenierung genutzt werden kann Die Beiträge zeigen anhand von Beispielen aus verschiedenen Branchen, wie erfolgreiche PR und Werbung im Luxussegment gestaltet werden kann. Im Mittelpunkt stehen konkrete Absatzstrategien und Kommunikationsmaßnahmen aus Marketingsicht und die Frage, mit welchen Medien die Endkonsumenten am ehesten erreicht werden. Die Autoren setzen sich auch mit digitaler Modekommunikation auseinander und fragen, wie sie für die Luxusmarkeninszenierung genutzt werden kann. Das Buch richtet sich an Marketingfachkräfte aus der Modebranche und anderen Luxussegmenten der Konsumgüterindustrie.



Destination Marketing

Destination Marketing PDF
Author: Steven Pike
Publisher: Routledge
ISBN: 1317430921
Size: 75.85 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 344

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Destination Marketing

by Steven Pike, Destination Marketing Books available in PDF, EPUB, Mobi Format. Download Destination Marketing books, Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.



The Sage Handbook Of Hospitality Management

The SAGE Handbook of Hospitality Management PDF
Author: Roy C Wood
Publisher: SAGE
ISBN: 1446206424
Size: 37.18 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 576

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The Sage Handbook Of Hospitality Management

by Roy C Wood, The Sage Handbook Of Hospitality Management Books available in PDF, EPUB, Mobi Format. Download The Sage Handbook Of Hospitality Management books, At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world's leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: • The nature of hospitality and hospitality management • The relationship of hospitality management to tourism, leisure and education provision • The current state of development of the international hospitality business • The core activities of food, beverage and accommodation management • Research strategies in hospitality management • Innovation and entrepreneurship trends • The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India



Seatrade Cruise Review

Seatrade Cruise Review PDF
Author:
Publisher:
ISBN:
Size: 38.47 MB
Format: PDF, Kindle
Category : Cruise lines
Languages : en
Pages :

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Seatrade Cruise Review

by , Seatrade Cruise Review Books available in PDF, EPUB, Mobi Format. Download Seatrade Cruise Review books,



The Business Of Tourism

The Business of Tourism PDF
Author: J. Christopher Holloway
Publisher: Financial Times/Prentice Hall
ISBN:
Size: 39.92 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 716

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The Business Of Tourism

by J. Christopher Holloway, The Business Of Tourism Books available in PDF, EPUB, Mobi Format. Download The Business Of Tourism books, "This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway's accessible text has long been a classic and continues to be essential student reading."Dr Nigel MorganReader in Tourism StudiesUniversity of Wales Institute, Cardiff The Business of Tourism is a well established and popular text, providing an accessible introduction to the study of travel and tourism, from its historical roots to the present-day state and likely future direction.This 7th edition provides an up-to-date account of the development, impacts and major players in this fast-moving industry as well as the significant changes in the wake of world events such as 9/11 and the Asian Tsunami of 2004. The text contains a wealth of examples to set the theory in context and a number of longer cases at the end of the book have been chosen to represent the diversity of the industry from small-scale local attractions to the world-wide appeal of major destinations.Among the key topics covered in the book are:- the global economic, socio-cultural and environmental impacts of tourism- technological change and its impact on the industry- the historical and future developments of the industry- the structure and sectors of travel and tourism- further reading and references for more extensive study Chris Holloway is Former Professor of Tourism Management at Bristol Business School, University of West of EnglandNeil Taylor is a former director of specialist tour operator Regent Holidays and currently editor of Bradt's Guides to Estonia, the Baltic Capitals and Tallinn



Hbs Alumni Bulletin

HBS Alumni Bulletin PDF
Author:
Publisher:
ISBN:
Size: 75.69 MB
Format: PDF, ePub, Docs
Category : Business
Languages : en
Pages :

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Hbs Alumni Bulletin

by , Hbs Alumni Bulletin Books available in PDF, EPUB, Mobi Format. Download Hbs Alumni Bulletin books,



Information Systems For Managers

Information Systems for Managers PDF
Author: Gabriele Piccoli
Publisher: John Wiley & Sons
ISBN:
Size: 77.76 MB
Format: PDF, ePub
Category : Computers
Languages : en
Pages : 465

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Information Systems For Managers

by Gabriele Piccoli, Information Systems For Managers Books available in PDF, EPUB, Mobi Format. Download Information Systems For Managers books, Uncovers the role technology plays in the growth and success of a firm for the non IT personnel. This book helps you learn how to evaluate the information technology and trends from a strategic, non technical standpoint. It also teaches you how to effectively communicate with IS professionals about specific implementations for strategic purposes.



College Handbook 2011

College Handbook 2011 PDF
Author: The College Board
Publisher: College Board
ISBN: 9780874479034
Size: 11.43 MB
Format: PDF, ePub, Mobi
Category : Study Aids
Languages : en
Pages : 2200

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College Handbook 2011

by The College Board, College Handbook 2011 Books available in PDF, EPUB, Mobi Format. Download College Handbook 2011 books, This is the only guide available that contains objective information on every accredited college in the United States — 2,150 four-year colleges and universities, and 1,650 two-year community colleges and technical schools. With its clearly laid-out entries and more than 40 indexes, the College Handbook 2011 is the fastest, easiest way for students to narrow a college search and compare the schools that they’re interested in. • Targeted information for home-schooled students and students considering community college as an option. • Useful features for black and Hispanic students. • Tables of early decision and wait-list outcomes show information that can’t be found in any other guide. • Comprehensive listings of student services, majors, athletics, on-campus activities and campus computing. • Planning calendar and worksheets help students organize their applications and stay on track. • Purchasers qualify for a $10 discount on The Official SAT Online Course™, the only course offered by the test makers. • Updated annually by a team of editors who verify information with each college — making the College Handbook 2011 the best college reference guide.